A luxury handbag concept created for women in motion.
MARGAB was conceived for ambitious women who move between business, events and personal moments without giving up elegance. The brand direction combines exclusivity, functionality and a refined ownership experience.
The project was developed with the logic of a maison: not only a logo and a product, but a world made of visual identity, material direction, capsule design, packaging ideas, authenticity concepts and documentation.
To turn a handbag into a daily symbol of presence, ambition and control.
The mission is to offer accessories that represent style and ambition while simplifying everyday life. MARGAB is positioned as an elegant, functional and status-oriented brand concept with premium potential.
Luxury material research with Italian production philosophy.
The capsule was developed around a premium leather direction, with crocodile leather explored as the main high-luxury reference. The visual language is built on black, ivory, muted tones, deep accents and gold details.
Positioning pillars
- Elegance
- Luxury
- Functionality
- Exclusivity
- Italian craftsmanship direction
- Premium customer experience